Sapphiroula Condoleon on Motherhood, blogging & growing her empire
After starting her career in blogging in 2013 Sapphiroula has accumulated an impressive following of over 170,000 followers on Instagram. Since then, Sapphiroula Condoleon has grown her empire and is now a fashion label owner to her own label The Blonde Republic as well as being a new mother to her 6-month-old son Georgii. As she settles into her new role as a mother, the businesswoman doesn’t show any signs of slowing down. Today we interview her to unearth her secrets & find out how she’s just getting started.
How did you get into blogging & how did you grow your following?
So it all started for me in 2016 I had a corporate job in sales & marketing and just use to upload cute outfits that I would wear to events. I was then contacted by a clothing store/boutique who wanted to send me clothes in exchange for content. They then loved my pics so much offered to pay me. Then I started to get contacted by other boutiques and it grew from there.
What is the best part about being a blogger?
I love how no two days are the same and that I can work from home to be there for my baby.
What is the worst part about being a blogger?
Ahhh it’s pretty good but can be competitive at times.
A lot of people hate bloggers, what kind of feedback do you get from the industry?
To be honest I have been fairly lucky. I think it is because I am so transparent and as genuine as possible.
What advice would you give to an aspiring blogger?
Just be yourself and create content that you love.
Tell us more about your label The Blonde Republic?
It’s only a year old 🙂 I created it as I have always wanted to be a fashion designer. It’s doing really well we have had all three Kardashians open packages from us on their stories and Paris Hilton has worn our clothing.
What is your favorite piece from the collection?
I would have to say the biker shorts! They go with everything.
How is it juggling motherhood with running your own business?
It can be hard at times ahaha but you just make it work. Lots of sleepless nights.
What advice would you give to expecting mothers who are also career orientated like yourself?
Don’t be too hard on yourself to take each day as it comes.
What advice would you give your younger self?
Not to be so hard on me and to relax more everything will be ok.
Where do you see yourself in 5 years’ time?
Hopefully doing what I am still doing on a larger scale. Another baby possibly and just being happy.