House of Want New York based fashion brand takes social media influencers market by storm with Olga Ferrara
A New York based brand, dedicated to championing distinctindividual style,
fashioning luxurious arm-candy for the influencer in us all!
HOUSE OF WANT was founded in the heart of the New York fashion world, drawing inspiration from the chic and glamourous hustle of Manhattan. Inspired by the confidence of stylish, globe-trotting gals committed to self-expression, confidence and fashion no matter what, the brand has sought from the beginning to support and champion these #leadingladies.
While we may take our careers, friendships, nails, lashes, and accessories VERY seriously, the brand embraces an irreverence we refer to adoringly: #diditforthegram. We believe confidence is contagious, and everyone should set free their inner fashionista – there’s room for us all to inspire one another. With a luxurious approach always, we sought to offer a collection of fashion-forward, high-quality accessories imbued with this very ethos yet inclusive to all who were drawn to it.
HOUSE OF WANT was conceived amidst an ever-changing media and retail landscape. As the way consumers absorb & devour fashion evolves, digitalization has provided many opportunities for individuals to participate in influencing the state of fashion by expressing their own unique styles.
Social Media and the fashion influencer community drives the fashion narrative in a special, unique and impactful manner. HOUSE OF WANT was built by the genuine support and authentic embrace of this community, as we affectionately refer to as #oursociety. Our trend-relevant designs appeal to our fashionistas and help them to express their exceptional personal styles, which in turn inspires us. #oursociety is our muse!
The brand creates refined and sophisticated accessories, with a nod to retro & lady-like elegance. Designs are approachable and affordable, because it is not about the logo or the price tag, but rather the head to toe look. The collection is inspired by the mixture of hi and lo fashion, and the resulting trend-relevant designs are classic pieces to complement your wardrobe for years to come.
The brand continuously releases collections that are embraced by best in class retailers, sharing a similar ethos. This, in addition to the burgeoning direct to consumer platform, enable us to continue to grow and showcase #oursociety in gratitude to their support.
We have a long-term strategy and are committed to staying the course, breaking down barriers and uniting as team in dedication to the ultimate goal. Some of our future initiatives include championing responsible fashion, expanding into new categories that will appeal to our audience, and giving back to meaningful organizations that are striving to make the world better.
Stay tuned for more!
ABOUT HOUSE OF WANT
Spending much of her almost 3 decades in the fashion industry behind the scenes helping to build many other well-known designers handbag categories, Cathy Schwartz-Shino saw an opportunity to create a brand inspired by her own fun & fashionable life, supported and fueled by like-minded women. At the top of 2020, HOUSE OF WANT joined Affordable Luxury Group who invested in and incubates the brand.
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