Riteish and Genelia Deshmukh star in Snapdeal’s new campaign
Snapdeal, India’s largest value e-commerce company, today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal. The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition – good quality at low prices
The campaign “Brand Waali Quality, Bazaar Waali Deal”, features Bollywood actors Riteish Deshmukh and Genelia Deshmukh Using humor, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.
Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online, and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware, and much more.
Speaking on the release of the campaign, Snapdeal’s CEO & Co-founder, Kunal Bahl said, “Value is an integral part of India’s purchase journey – online or offline. It is shaped by decades of experience & acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”