LEO International Payment System intends to increase its share in the payment market in Ukraine to 10% by the end of 2021 according to Alona Shevtsova
LEO International Payment System represented by LeoGaming Pay financial company plans to increase its share in the Ukrainian online payment market from the current 8.5% to more than 10% by the end of this year. The head of LEO International Payment System and LeoGaming Pay, Alona Shevtsova About told about this goal in an interview to the “Business in her way” Women’s Club of the European Business Association (EBA).
It is worth noting that she recalled the fact that the National Bank of Ukraine has included the LEO International Payment System into the list of important payment systems and system-forming companies of the country based on the results of monitoring the activities of payment systems in 2020 and following the established criteria of their importance. Currently, LEO International Payment System is among the top 5 largest players in this market, second only to such major companies as Novaya Pochta and Ukrposhta.
In addition to launching new services and continuous development, the company is also implementing a joint program with the Institute of International Relations of Taras Shevchenko National University of Kyiv on internships and subsequent recruitment of students and graduates of this educational institution.
“These days, we cooperate with various companies and payment systems around the world, thus, knowledge of foreign languages, the basics of communication and negotiations are the primary requirements for the company’s employees. From my own experience, I know the highest level of training of graduates of the Institute of International Relations, as well as the standards of education. It is an honor for me to return to my native alma mater in the status of a patron of the arts,” said Alona Shevtsova, CEO of LeoGaming.
According to Alona Shevtsova, the trend of paying with payment cards for various services and products, including online games, utility bills, and other goods, has significantly increased over the past two years.
“Visa and Mastercard have done a lot to make cashless (non-cash) payments popular in Ukraine, actively introducing contactless payment solutions in recent years. In addition, the reduction of the interchange rate will also affect the market and the attitude of sellers towards cashless payments. Previously, the rate was at the level of about 2%. However, as a result of signing the memorandum by representatives of the National Bank, Visa, and Mastercard, the interchange fees will gradually decrease to the level of less than 1% in three years. In addition, it will be the same as in European countries,” notes Alona Shevtsova. She adds that according to the results of the first half of 2021, key companies in the segment of payment systems pay a lot of attention to digital perfection and clearly want to meet the expectations of customers.
According to her, the company will continue to support charitable projects in various fields, including joint projects with the National Institute of Surgery and Transplantation named after O. Shalimov.
The LEO International Payment System consists of 23 participants, including four commercial banks (IBOX Bank, ComInBank, Sky Bank, and Concord Bank), as well as 19 non-bank financial institutions, such as Sistema FC (Sistema brand), Swift Garant FC (City24 brand), Starmoney FC, Business Retail Group FC, and other industry leaders.