Launch of KRAFT NotMac&Cheese: A Plant-Based Turning Point in the Culinary Revolution of The Kraft Heinz Not Company
The first-ever plant-based KRAFT Mac & Cheese is introduced in the US by the Kraft Heinz Not Company as KRAFT NotMac&Cheese.
The first-ever plant-based KRAFT Mac & Cheese was introduced in the US today by The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”). It is known as KRAFT® NotMac&Cheese. The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”) joint venture is launching KRAFT NotMac&Cheese as its third invention in a year. The joint venture’s goal is to produce delicious plant-based cuisine that everyone can enjoy.
The distribution of healthier mac & cheese products is surpassing the sector as a whole by a factor of more than six, indicating the continued growth of the plant-based industry. However, flavor and texture continue to be the biggest complaints for less than 30% of plant-based mac & cheese consumers, who are unlikely to make another purchase. 2. With the introduction of two delicious plant-based mac & cheese options, The Kraft Heinz Not Company hopes to satisfy consumers’ changing requirements and plant-based preferences through the classic KRAFT Mac & Cheese brand.
The product, along with Kraft NotMayo and Kraft NotCheese Slices, is the joint venture’s third creation. The business announced that it will start expanding internationally in 2019 and that it intends to scale into several additional areas.
The most recent example of Kraft Heinz’s portfolio diversification in support of its goal to boost plant-based options across a larger range of brands and categories is KRAFT NotMac&Cheese. Additionally, the introduction expands upon the plant-based products that The Kraft Heinz Not Company now offers, such as KRAFT NotCheese Slices and NotMayo. With an eye on the future, The Kraft Heinz Not Company intends to move forward with its plans to expand into other new categories and initiate global operations by 2024.
About The Company Kraft Heinz
At The Kraft Heinz Company (Nasdaq: KHC), companies are leading change in line with our purpose, Let’s Make Life Delicious. Every action we take has the customer at its core. With projected net sales of $26 billion in 2022, we are dedicated to expanding the worldwide reach of our recognizable and up-and-coming food and beverage brands. We take advantage of our size and flexibility to fully utilize Kraft Heinz’s potential across six consumer-focused product platforms. As global citizens, we are committed to feeding the globe in a healthy, responsible manner while also having a sustainable, ethical influence.
