Brandon Odam who never gave up to follow his passion
Brandon Odom graduated from the United States Military Academy at West Point in 2007 and went on to earn his Master’s in Leadership Studies. He served as an Active Duty US Army Officer for 7 years. A few years later, he left the military and became an affiliate marketer.
After overcoming the failures, he finally found his stride and achieved the lifestyle he envisioned for himself and his family while investing his time into projects he cares deeply about.
Brandon has helped 7 separate businesses generate their first $1 million online. The team has taught thousands of students digital marketing and over 100 individuals have switched to a full-time career in it through training and support.
Brandon’s work profile
Odam offers a variety of digital and physical products and services for individuals and businesses. His core offer for the last 5 years has been high-ticket health products, primarily Enagic alkaline water ionizers. Brandon and team have sold millions of dollars worth of those machines which have blessed thousands of households with constant access to the healthiest water on the planet.
The success Odam has seen in the niche snowballed into launching a software as a service company (SaaS) that provides entrepreneurs with important tools for growing their businesses. They have also launched an agency focused on local lead generation for brick and mortar businesses as well as consulting services. Throughout the journey, Brandon has built a Latin dance brand hosting classes, parties, festivals and concerts to share his passion with the world.
A few lessons learnt by Brandon from his mistakes
Not many people want to talk about the mistakes committed in the journey. Brandon feels it’s important to know that you learn a lot more wisdom from failure than success. “I’ve made at least 3 million dollar mistakes in just the last 4 years and had to shut down several of my companies as well. Those failures were caused by not properly vetting deals and partners, taking on too many opportunities at a time, scaling systems too soon without properly optimizing, and neglecting parts of my business that were doing well and allowing them to lose momentum.” Brandon stated.
Thoughts which led Brandon this far
The reason behind Brandon started his business was he wanted to help people and also be able to design his schedule around the family life. He intentionally went for something he could do online that would give him the independence and flexibility he wanted and still have a big impact. “For a while, I thought I was just helping people improve their health, or get more sales for their business and make more money but I came to realize my services were a doorway to a total life transformation for many clients and that’s what always keeps me grounded and motivated to continue along this path even through the up and down rollercoaster that I like many other entrepreneurs experience”, said Odam.
Here is what Odam looks forward to
Odam expects to have another 10,000 customers and have the blueprint to $1,000,000/month. Also, one of his major goals is to accomplish purchasing or constructing an ideal dance club & event space in Phoenix or Scottsdale that he has envisioned for at least the last 7 years. “What I have in mind would take about $5 million and would bring a smile to a lot of peoples’ faces including my own”, Odam stated.