What are the Most Important Google Ads Metrics to Track?
Keeping track of the individual Google ads metrics can help you figure out what is working and what needs to be changed for better success.
To ensure the success of your Google ads, it is mandatory that you not only track the metrics but also keep an eye out for what is working with the ad and what needs to be changed. Optimal metrics have the potential to measure the campaign’s performance too.
If you want to make the most out of the Google ads management services, it makes sense that you’d want to prioritize the metrics behind the ads in the first place.
In this article, we will take you through a list of all the essential metrics of Google ads that you need to focus on and track.
Return on Ad Spend (ROAS)
If you want to track your PPC campaign’s growth and effectiveness, it makes sense that you’d want to track the return on ad spend. This depicts how much money you are making against the money that you are spending on making the ad. The easiest way to calculate the ROAS is by dividing the total revenue by the total cost.
Return on Investment (ROI)
ROI is a lot similar to ROAS but there are certain differences that you need to keep in mind. For example, this tracks the total profile you have generated from the product listings and also the kind of investments that you have made in the ad campaigns. To calculate ROI, you have to subtract the revenue and the costs of the goods and then divide that by the number of goods sold.
Not many users focus on this but as a marketer, you have to understand how many people are clicking on your ad and reacting to it. If you don’t have a clear idea about the total impressions or per-day impressions, it will make it difficult for you to understand what’s working and what isn’t. So, it makes sense that you’d need to track the impressions and use that analytics to prioritize what’s working and what isn’t.
Next on the list of metrics that you need to check are the clicks. You want the target audience to not only click on your ad but also ensure that they can successfully access the ad or the website that you are retargeting them to. This entire reaction is recorded as a click and you need to prioritize that it’s going well.
The last metric that you need to closely monitor is the conversion. How many people are completing the activity after clicking on the ad? This is where you need to stand out and check if the ad is effective and serving its purpose. So, it makes sense that you’d not only want to keep track of the conversions but the conversion rate as well.
The success of the Google ad relies heavily on the metrics. If you want to make the most out of the ad campaign, you need to pay close attention to every metric that asserts the success of the ad in the end. It might take time to understand what’s needed and what’s not but things should end up making sense in the end.