Video Marketing Tips From Visugu
It is without a shadow of a doubt that video marketing has taken both the spotlight and accessibility for companies in the past several years. Even though the top dogs like Instagram, Facebook, Twitter and Snapchat are excellent places to invest, YouTube is still the kind of marketing platform, with people spending around a billion hours on the site every day, watching all types of content.
With a few tricks up your sleeve, the second largest search engine can help people find your content more quickly and give you the chance to promote your brand. That being said, we have created a list of a few things you can do to become successful at YouTube by gaining more views and subscribers.
1. Create Videos Based on a Relevant Subject or Keyword
While this seems like a no-brainer, it is important enough to put it first in this list. Focusing your content around a single keyword or topic is one of the most effective ways to gain views and loyal subscribers. Many business owners without knowledge in search engine optimization or SEO best practices tend to miss this point, but it is vital if you would like your videos to be viewed by as many individuals as possible.
In order to find the most searched terms in your niche, take advantage of a tool such as Keywordtool.io, which is unique to the platform. It is important to pick your keywords before you make a video as it will help you focus on the relevant details of your content.
Also, it helps to remember using the phrases naturally throughout the content. This allows accurate closed captions to be applied to your video. Also, check the ranking videos for that keyword to make sure you are on the right track in regards to intent and do not forget to optimize the title as well as descriptions.
Contrary to what most people think, the most popular videos on youtube tend to be under 5 minutes long and so, do not feel obligated to make long content, even though it is favorable to the algorithm.
2. Get Your Brand Out there
If you want people to take your content and channel seriously, you need to appear professional, unless you are making quirky content for comedy purposes. People are able to identify your content more quickly if you brand your channel. If you have a website or a blog, chances are you already have a look and feel that helps you set yourself apart from the crowd. As such, it only makes sense if you decide to extend that branding to your YouTube channel.
3. Increase the Upload Frequency
At first, this might seem overwhelming, but increasing the number of times you upload will help you gain favoritism from the algorithm and gain more exposure. Uploading once or twice a week will help do the trick, depending on your niche. Do not fret; you do not need a big advertising budget or the services of a design company to do this. Even middle range smartphones nowadays have huge recording capabilities and tools such as Animoto makes video editing a breeze. That said it is always a good idea to outsource YouTube video editing to get the best videos for your channel.
We cannot overstate the value of consistency. Always keep your audience informed when you will upload new content by posting at the same time per day or week depending on your upload frequency. Ensure you stick to this schedule and you should see more favorable results. Keep in mind that the quality of your videos is what drives interaction and ultimately, engaged subscribers. Stay true to yourself and ascertain consistency when communicating with your followers.
4. Use Other Social Media Websites to Promote Your Content
One of the best things about social media is that it allows you to cross-promote content via multiple channels. One of the simplest ways to expand your exposure and audience is by promoting YouTube videos on other social media platforms. A few examples include Instagram, Facebook, Twitter, Snapchat and Reddit. There are numerous platforms to pick from and it all boils down to those that match your needs.
If you wish to upload an entire video on Facebook or Instagram, ensure you do a preview for the full-length video on YouTube to ascertain full engagement on all websites. Do not forget your blog as it’s a platform where you can also post or share your content.
With these tips, you should be able to market your videos successfully!