Thomas Herd’s T1 Advertising Prioritizes New Algorithmic Approach
Thomas Herd, CEO and Founder of T1 Advertising, knows a thing or two about getting a business off the ground. For years, his digital marketing start-up, T1 Advertising, hustled to integrate itself into the digital marketing world. Times weren’t always easy, but he stuck with the plan.
Fast forward nine years after company inception and T1 Advertising doesn’t just have a foothold in one of the globe’s most competitive digital spaces – it’s one of the hottest players in the entire arena.
How did they do that?
“First, we use quantifiable, data-driven analytics to facilitate optimum growth for our clients” Herd shared. Raw numbers are an excellent starting point, of course, but numbers don’t tell the entire story.
Herd goes on: “It’s self-evident, but the client’s growth is our growth as well. We’re rowing in the same boat together, and I think there’s something about needing each other that makes business way easier.”
When it comes to digital marketing, T1 Advertising understands that the future also lies in the Algorithms of today’s top social media platforms.
That means guiding its brand partners on the most effective content strategy for each platform to facilitate virality.
“It’s about making the platforms work for you” Herd opines, “and it requires an in depth understanding of what type of content will trigger perpetual motion from Instagram to YouTube to Tik Tok. ”
In order to inspire confidence in their clients, Herd understood T1 needed a strong pedigree. Fortunately, as T1’s CEO, Herd has the requisite experience to understand what makes the business world tick.
As the President of Forbes Monaco, Thomas Herd has negotiated with and serviced some of the biggest brands not just in Europe – but in the world. “Look, it’s fantastic that we’ve got clients like Ritz Carlton and LVMH on our client roster, but just as exciting are the emerging brands in emerging markets that aren’t yet household names.
Right now, the work T1 Advertising is doing in growing today’s most exciting young brands- from Ciro Jewelry to BTC Mine AU to Bik Data- underscores the agency’s mastery of how to navigate its brand partners towards higher credibility, higher sales conversion on average, and cultural movements embedded within today’s social media platforms.