More about Sustainable fashion with Aylar Behzadi The founder of the largest sustainable fashion line in Asia
Sustainable fashion (also known as eco-fashion) is a term describing products, processes, activities, and actors (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion industry, built on equality , social justice, animal welfare, and ecological integrity. Sustainable fashion concerns more than addressing fashion textiles or products. It addresses the entire process in which clothing is produced, consumed and disposed; who, what, how, when, where and the expected useful life of the product before entering landfill. The sustainable movement looks to combat the large carbon footprint that fast fashion has created by reducing the environmental impact of fashion such as air pollution, water pollution and overall climate change .
Aylar Behzadi, the first producer and founder of sustainable fashion in the Middle East states:
“The world is a seeming paradise with sufficient amount of fashion items to pick from. Behind all its glamour, the fashion industry is in a debt that cannot be repaid—depletion. In today’s world though, through the layers of pollution, the word ‘Sustainability’ has appeared. It is a revolutionary action adopted by the industry itself as a means of damage control.” says entrepreneur Aylar Behzadi who offers a great deal towards changing the fashion system to a more ethical one.
The fashion industry is the second most harmful industry in the world after the oil industry because of greenhouse gases, and we designers, no matter how much we go towards sustainable fashion, we can help the earth a lot and we know that this will make the next generations do the same thing we do and be a great help to the environment.