Launching the Shop Local LA County : Empowering Small Businesses, Strengthening Communities

Launching the Shop Local LA County : Empowering Small Businesses, Strengthening Communities

In honor of Small Business Saturday, the Los Angeles County Department of Economic Opportunity (DEO) kicked off the Shop Local LA County Holiday Campaign this weekend. County residents are encouraged to participate in the recently announced holiday sweepstakes, “Shop Local Sweeps,” and sign the #ShopLocalLA Pledge for a chance to win gift cards to their favorite small businesses in their own neighborhoods.

As a feature of DEO’s Shop Nearby mission, “Shop Local Sweeps” will enable and boost occupants to shop neighborhood this Christmas season. Any inhabitant who makes the #ShopLocalLA Promise will consequently be placed to win a $500 gift voucher to spend at a neighborhood business of their decision.

Drawings will be held consistently beginning on December eighth through the new year to constantly remind everybody the effect that spending locally has on their own local area’s imperativeness.

“Small businesses are the backbone of our local economy’s stability and mobility,” said Los Angeles County Supervisor Hilda L. Solis, First District. “To that end, I encourage all Angelenos to shop local this Small Business Saturday – especially with the recent closure of the I-10. Over 600 businesses are located within a 1-mile radius of where the fire happened, and most have expressed that the impacts from the freeway closure and emergency traffic detours that followed have resulted in reduced profits and customer traffic. By committing to shopping locally, residents are reinvesting money back into their communities and contributing to economic recovery. Every little bit helps. To help make an impact, do your part today in supporting small businesses and local entrepreneurs.”

“Small businesses are the economic engine of our county and Small Business Saturday is a prime opportunity to show them our support,” said Supervisor Kathryn Barger. “I strongly encourage everyone to consider making purchases from your local mom-and-pop stores this holiday season. They’ve gone through a lot and are still struggling to recover from the effects of the pandemic. Even making one purchase can go a long way.”

To assist with getting the news out and observe LA Area’s 1.3 million different private companies, who incorporate a bigger number of ladies and BIPOC-possessed organizations than some other district in the country, Group DEO visited neighborhood organizations who got a Monetary Open door Award all through the Region from DEO recently for Independent company Saturday.

“At DEO, we know small businesses are not only important in building vibrant culture and community, but to the survival of our local economy,” said Kelly LoBianco, Director of LA County’s Department of Economic Opportunity. “We understand that countless small businesses, who employed essential workers and served us daily while many sheltered in place during the pandemic, lost the ability to earn sufficient revenue, keep their doors open and staff on payroll, and continue to struggle today. For this reason, DEO is launching the Shop Local LA County Holiday Campaign to highlight and promote small, diverse, immigrant-owned businesses in the county’s high to highest-need small business corridors for one-stop shopping while we celebrate our friends and families with gifts through the new year. Please join us and support your local community.”

The DEO’s Office of Small Business is expanding its free 1:1 and group services and support to help people launch their businesses, become certified for local, state, and federal contracts, access capital, and connect with a network of other entrepreneurs, in addition to encouraging local holiday shopping. In addition to receiving these services at no cost, small businesses that take part in the Shop Local LA County Holiday Campaign will also be invited to an informational session about digital marketing and revenue generation for their company. This information will include personalized support in launching or growing their digital presence.


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