HoloRide’s in-car VR tech has arrived in Audi vehicles this summer

Selected cars with the company’s MIB 3 infotainment system will support the system.

Virtual reality is coming in Audi vehicles. On Saturday, the automaker announced that it would support Holoroid’s in-car VR technology this summer. In June, along with the A4, A6, A8, Q5 and e-tron GT, the company plans to send select Audi models with the MIB 3 infotainment system, along with the software needed to synchronize with the Holoroid-compatible headset, to support the company. First featured in Germany, UK and US before being made available in other markets.

At the center of the experience is the holoroid called the “elastic material”. When passengers play interactive videos or games, the experience adapts to the movements of the car. So let’s say you’re playing something involving a spacecraft. As the speed of the vehicle increases, so does the speed of the spaceship. Thus, according to Holorid, not only is the experience more immersive, but the chances of motion sickness are also lower.