Drive Social Media Introduces “Hyper-Local Ads” for SMBs—Built for Geo-Targeted Growth

Drive Social Media Introduces “Hyper-Local Ads” for SMBs—Built for Geo-Targeted Growth

St. Louis, MO – Drive Social Media, a performance-based marketing agency known for transforming client investments into measurable revenue, has officially launched its newest offering: “Hyper-Local Ads”, a highly targeted digital advertising solution designed specifically for small and medium-sized businesses (SMBs) aiming to dominate their local markets.

This innovative campaign strategy focuses on geo-targeting down to the neighborhood and zip code level, giving brick-and-mortar businesses a powerful way to attract nearby customers and increase store visits. Built on Drive’s proprietary ROI-driving process and deep behavioral data analytics, Hyper-Local Ads are optimized to convert hyper-relevant audiences into paying customers without wasting budget on irrelevant impressions.

“We’ve seen time and time again that local relevance outperforms broad reach,” said Josh Sample, Founding Partner at Drive Social Media. “With Hyper-Local Ads, we’re helping small business owners own their backyard, whether they’re a dentist in Des Moines, a contractor in Kansas City, or a boutique in Nashville.”

Tailored for SMB Success in a Post-Cookie Era

Unlike traditional digital ads that cast a wide net, Drive Social Media’s Hyper-Local Ads are precision-built to reach customers based on GPS location, consumer intent signals, and behavioral triggers. This ensures that each impression has a higher likelihood of engagement and conversion.

This approach becomes even more vital as privacy regulations and cookie deprecation shift the digital landscape. “Hyper-local targeting allows us to sidestep many of the challenges associated with third-party cookies while delivering exceptional performance for small businesses,” said Lindsey Poe, VP of Strategy at Drive Social Media.

Backed by Proven Results

Pilot programs in early 2025 with local service businesses including HVAC providers, family-owned restaurants, and independent fitness studios have demonstrated impressive growth metrics:

  1. 54% average increase in walk-in visits
  2. 3.4x return on ad spend
  3. 27% boost in brand search volume within geo-targeted areas

Local florist Meadow Bloom Co. in Atlanta reported a 42% increase in Mother’s Day pre-orders after implementing a Hyper-Local Ads strategy that targeted users within a 5-mile radius.

Part of a Larger Commitment to SMB Empowerment

The launch of Hyper-Local Ads reflects Drive Social Media’s continued investment in empowering Main Street businesses to compete with national chains and eCommerce giants.

From creative video production to on-platform optimization and custom landing pages, the Hyper-Local Ads package includes full-service implementation tailored to each SMB’s unique market position.

About Drive Social Media

Drive Social Media is a data-driven marketing agency helping businesses achieve measurable growth through advertising strategies that focus on return on investment. Headquartered in St. Louis, with offices in Nashville, Miami, and Atlanta, Drive has generated over $206 million in client-attributed revenue in 2022 alone. Their approach fuses creative excellence with analytical precision allowing businesses to scale smarter.

For more information on Hyper-Local Ads or to schedule a free ROI strategy session, visit www.drivesocialnow.com.

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