To fortify its position Ainakwala launches its 10th store in City

To fortify its position Ainakwala launches its 10th store in City
  • The company is planning to increase its number of stores to 40 across Gujarat, including in Ahmedabad and Gandhinagar, in next three years.
  • The Ainakwala Company is all set to enthrall the Optic Business with its state-of-art production unit and nonpareil quality

Ahmedabad, October 10, 2020: With an objective to give a new good-look to your  eyes and  face and meet the constant changing demand of the 21st century’s appearance conscious customers, who seek glasses  with reasonable price, modern style yet comfortable  in wearing,  city’s renown ‘The Ainakwala Company’ has  opened-up its 10th store  in the city, today. With this, ‘The Ainakwala Company’ has consolidated its presence in the city; and has moved closer to its customers in providing qualitative services to them.

At present, the country’s glasses market is estimated to be around Rs. 12,000-crore and it’s expanding at a rapid speed. So far, India was importing 50 % stock  of its market  from China, however, the government’s initiatives such as ‘Aatmanirbhar  Bharat’ and ‘Vocal for Local’ in the post –Corona pandemic time have given lots inspiration to  start production at the  local  level. As result of this, the import of glasses from China has been reduced by 30 to 35 per cent.            

Giving a noticeable contribution into the ‘Aatmanirbhar Bharat’ mission of Government of India, the Ainakwala Company has setup its own state-of-art in-house glasses manufacturing units, where the company is producing vast variety of glasses that match with international standards and quality. The company  is possessing renowned brands such as ‘Elevate’ and ‘17-hours’, which are offering the best qualitative  glasses at  competitive  price to the customers of all ranges. At present, the company possesses wide variety of frames, sun-glasses, glasses, lenses for both, male and female customers of all age groups and classes. And, the company’s plan is on afoot to expand its ranges further in very near future.

Giving his reaction on occasion of launching the 10th store of the company in city, Mr. Rahul Tated, founder of the Ainakwala Company, said that “In year 2019, we had  started the business with opening up of  four stores; and in last three month’s span we  have launched six more new stores. In the next one year’s time, we are planning to expand our business up to 20 stores in Ahmedabad and Gandhinagar regions and up to 40 stores across the state. Our company’s production units are based in Vadodara and Mumbai; both of these units have doubled its production capacity in last three months’ time.”

It is significant that the company’s directors have invested Rs. 2-crore for providing needed boost to the company’s distribution plan. Besides this, Rs. 1.25-crore were raised through franchisees. If needed the company would make additional investment of Rs. 3-crore for expanding its number of stores to 40 across Gujarat. Above all, the company also has a plan to raise another Rs. 5-crore through franchisees for achieving its target of setting up 100-stores in next five years in Gujarat. Presently, the company’s stores are located in

South Bopal, Adani Shantigram, Sindhubhavan, Naranpura, Satellite, Shivranjani, Bhuyangdev, and Gota areas of the city.

 It should be noted that the Corona pandemic has had adversely affected almost every business and industry across the world, but, ‘The Ainakwala Company’ because of its unique strategy and fore vision has made noticeable growth in its business. The company is prepared to create sensations in the optic business through offerings of wide variety of products to its customers to meet their demands.

Derek Robins

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