Tips to Make Viral TikTok Videos in 2024

Tips to Make Viral TikTok Videos in 2024

TikTok continues to dominate social media with more than a billion active users. 

Viral success on TikTok may result in the acquisition of additional followers, the expansion of one’s audience reach, and an increase in user engagement

This tutorial aims to instruct users on the process of identifying popular TikTok videos and offer practical guidance on producing content with the potential to achieve viral status.

Locating Popular TikTok Videos

Brands can use the platform’s Discover tab to find popular videos, music, and hashtags related to their industry. It is one of the best ways to make your video popular and get more likes on TikTok. In order to find viral content in your sector, follow these easy three steps:

  • Navigate to the Discover page
  • Tap the search box at the top of the screen
  • Enter your search query

TikTok prioritizes the most popular and widely viewed videos in its search results, sorting them according to their virality. Using this technique, marketers may identify the kind of material that appeals to their target audience and acquire ideas for future articles.

Brands’ Most Popular TikTok Videos

Viral videos on TikTok have helped a number of brands reach great success. Prominent instances consist of:

  • Puma: Initiated a campaign based on a barista attempting to create the Puma logo on coffee, urging users to try the challenge.
  • Amazon Prime Video: Went viral by prompting users to use the Stitch feature and react to a clip featuring Michael B. Jordan.
  • Chipotle: Partnered with YouTuber David Dobrik for the #ChipotleLidFlip challenge, resulting in over 100,000 participant videos.
  • Vessi: A Canadian shoe company created a successful Duet giveaway video, accumulating over 800,000 likes.
  • Red Bull: Went viral with a video featuring an extreme stunt, garnering excellent engagement.
  1. Optimize Video Length

Ensure your TikTok videos are concise, ideally under 15 seconds. Shorter videos align with user preferences, increasing the likelihood of viewers watching until the end. Higher average watch times contribute to TikTok’s algorithm pushing your content to a broader audience, enhancing viral potential.

2. Trending Music and Original Audio

Use popular sounds and music to align with ongoing trends. Additionally, create original audio through features like Voiceover. Original sounds establish a more personal connection with your audience and can lead to other creators using your content, further boosting views.

3. Collaborate Strategically with Influencers

To take advantage of influencer marketing, work with suitable influencers for your company. Consider factors like your following size, popularity in your niche, and budget when selecting influencers. Collaboration can significantly increase participation and awareness.

4. Promote High-Performing Videos

Utilize TikTok’s promotion feature to boost videos gaining organic traction. Boosting videos that perform well shortly after uploading indicates broader appeal. Successful promotions have driven website visits, sales, and substantial follower growth for brands.

5. Advertise Effectively

Take full advantage of TikTok’s advertising opportunities, including challenges with branded hashtags, in-feed, and top-view. In-feed and top-view ads have the potential to attract viewers and increase their virality when executed skillfully. Challenges using branded hashtags increase discoverability and user engagement.

6. Stay Agile and Embrace Trends

Stay up to date with the most recent TikTok trends, and be adaptable when changing your material to fit in with popular tasks, themes, and noises. You can ensure that your material remains relevant and piques the interest of your viewers by keeping abreast of TikTok’s constantly shifting terrain.


You can effectively publicize your business on TikTok as a result of its exponential expansion. In order to enhance brand awareness and produce viral TikTok videos, it is essential to collaborate with influencers, remain current on trends, and utilize TikTok’s marketing features intelligently. By implementing the aforementioned recommendations, one can augment their TikTok visibility and effortlessly establish connections with a more extensive demographic, thereby fostering business prosperity.

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