The Man behind ‘ MATRIARCH’

The Man behind ‘ MATRIARCH’

When most people are only sulking in their 9-5 job, Ankush Raina was aiming to have more control throughout his life and power to direct it in the ways he wanted rather than working for the whims of others.

Ankush holds a bachelor’s degree in Hospitality Management & Catering Technology from Chandigarh University, India and a Master’s degree in Business Management and Administration from Leeds Beckett University, England. He believes that his education is not just formal. It is cultural. Learning in these two countries helped him shaping his worldview, and settling in a new one has expanded it even further.

Due to his Education & work life, he was obliged to travel places. He has lived in different cities of India, then moved to England in 2015 for higher education and moved to America in 2017. He finally decided to settle down in Ontario, Canada .He began his entrepreneurial journey in 2018 with his fitness clothing brand, Matriarch.

Talking about Matriarch, Ankush Raina says.

“I have always aspired to do something more with my skills, not just for myself or wealth. I wanted to bring a sense of humanity to industries that lack it. I have been working as a General Manager at Planet Fitness in Cambridge for the last 2 years and I always observed people in motion, all activated and pursuing their own goals. That passion and diligence resonate with me. The effort people put into honing their bodies inspired me to form a fitness-centric brand. It unifies the mind, body and soul in a way that no other path through life can.

That is where I got the idea for Matriarch. The oldest and largest female elephant is the leader of the herd, and she is called Matriarch. The matriarch is a universal symbol of Strength, Loyalty, Patience, Honor and Power. Humans can learn so much about life when studying how this ancient mammal carries their weight no matter how heavy, with such remarkable grace and beauty. The matriarch is dedicated to the highest quality of apparel delivered with thoughtfulness, trust and empathy.

We want to inspire people to feel good and live better.”

Certainly, his motto is to provide quality fitness apparel that not only signifies its chic and unique style but also comfort. The matriarch is the perfect blend of solace and sophistication. From his childhood days, Ankush Raina always believed in living a life that goes on his terms, and this was the first step he took towards his journey as an entrepreneur.

Upon talking about how he deals with challenges or failures and how he manages to stay relevant Ankush Raina says, “I have stumbled and fallen, and I have embraced failure to learn from it. I have overcome weaknesses, and I seek to empower others to overcome theirs. Passion and assiduity are two traits that I believe most reflect in me as an individual. Everyone has big ideas but the execution is what matters, and I execute to always stay relevant.”

His business has seen great success in only two years. Right now it is sustained as a local Ontario-first market, but he wants to expand it to become a leading fitness apparel brand for everyone. First Canada then the world.

Ankush Raina’s venture Matriarch focuses on building meaningful relationships with their customers, and that is what has led their venture to rise. Go catch a glimpse of his refined collection at

Derek Robins

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