Shelly Peterson Building Legacies One Brand at a Time
At a time when attention spans are fleeting and digital presence dictates opportunity, personal branding is essential. No one understands this better than Shelly Peterson, a seasoned business executive whose career spans nearly three decades in construction, entrepreneurship, and leadership.
With a résumé that boasts over $3.5 billion in completed projects across 14 states and the successful mentorship of more than 2,500 professionals, Peterson has mastered the art of building things that last. Now, through Promoting Me, LLC, she applies her deep expertise in strategy, leadership, and storytelling to help individuals and businesses craft personal brands that make a lasting impact.
A Career Built on Strategy, Leadership, and Execution
Peterson’s journey is anything but conventional. As a third-generation construction professional, she built a formidable career in a male-dominated industry, leading union and non-union teams while developing high-profile projects. Her tenure with industry leaders like The Boldt Company and Suffolk Construction saw her overseeing complex operations, driving business development, and spearheading innovative solutions in the built environment.
Recognizing that success in any field hinges on leadership, reputation, and visibility, she turned her focus to entrepreneurship. Over the years, she has launched and operated 13 businesses, blending her expertise in business development with her passion for helping others achieve their full potential.
The Birth of Promoting Me: Personal Branding in the Digital Age
In 2020, Peterson founded Promoting Me, LLC, a boutique firm specializing in personal and employee branding, career coaching, and business strategy. The mission? To help professionals and businesses “stop the scroll” and stand out in an oversaturated digital landscape.
From crafting compelling LinkedIn profiles and resumes to developing social media campaigns, leadership coaching, and digital assets, Promoting Me ensures that clients don’t just exist in their industries—they lead. The firm works with individuals and small to mid-sized businesses across sectors, leveraging marketplace trends and storytelling to create brands that resonate.
Strategic Storytelling: A Competitive Advantage
Peterson’s approach is rooted in a simple but powerful truth: your personal brand is your leadership signature. It influences how opportunities come your way, how teams respond to you, and how your expertise is perceived in a crowded marketplace.
One of the hallmarks of Peterson’s success is her ability to translate complex business strategies into compelling narratives. Whether leading a construction firm or helping an executive redefine their career path, her expertise lies in identifying the core message that differentiates.
For businesses and individuals alike, storytelling is not just a marketing tool—it’s a leadership strategy. Through Promoting Me, Peterson helps clients articulate their value, define their niche, and create a consistent, influential brand presence.
Looking Ahead: The Future of Branding and Leadership
As industries continue to evolve, the demand for authentic, well-positioned personal brands will only grow. Peterson’s work at Promoting Me reflects a broader shift where business strategy and personal branding are inextricably linked. And in an era where differentiation is the key to success, her kind of expertise is invaluable.
For professionals looking to elevate their careers or businesses aiming to turn leaders into visible thought leaders, Promoting Me offers a blueprint for standing out, making an impact, and achieving sustainable success.
To learn more about Promoting Me, LLC, visit the website or get in touch with Shelly Peterson.
Company Details
Organization: Promoting Me
Contact Person Name: Shelly Peterson
Website: https://www.promotingme.com/
Email: shellypeterson@promotingme.com
Country: United States
