Launching Reown, Royal Enfield enters the pre-owned motorbike market

Launching Reown, Royal Enfield enters the pre-owned motorbike market

“Reown,” a new company-operated pre-owned motorcycle business concept, has been unveiled by Royal Enfield. Through this effort, current and potential customers may easily buy, sell, or trade in their Royal Enfield motorcycles and upgrade to a new model. Reown seeks to guarantee convenience, confidence, and trust by the brand while making ownership and upgrading more accessible.

Commenting on the launch of Reown, Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.”

With a large selection of pre-owned Royal Enfield motorcycles, Reown provides clients seeking to purchase a pre-owned Royal Enfield with a one-stop shop. Reown allows customers to indicate interest in buying, selling, or exchanging their current motorcycle for a Royal Enfield, both in-person and online. A committed relationship manager guides clients through the procedure, guaranteeing a smooth encounter.

Customers who are selling their Enfields can schedule an inspection for their old motorcycle anywhere by filling out an online form. Every used Royal Enfield motorbike on Reown has undergone more than 200 mechanical and technical inspections, is restored using original motorcycle parts at licensed Royal Enfield service facilities, and is accompanied by a brand guarantee and two complimentary services. For their subsequent Royal Enfield motorbike purchase, customers who sell through Reown are eligible for loyalty benefits worth INR 5,000 in Genuine motorbike Accessories.

In an effort to improve customer satisfaction, Royal Enfield has forged strategic partnerships with a number of organizations, such as Adroit Auto for doorstep motorcycle evaluation, HDFC and IDFC for appealing financing options, Shriram Group for upgrades from other two-wheeler brands, and OLX for convenient access to certified pre-owned Royal Enfield motorcycles.


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