Launching English version, HungryPanda Targets Local Asian Food Lover

Launching English version, HungryPanda Targets Local Asian Food Lover

Asia’s numerous cities provide a plethora of culinary delights, with diners able to experience cuisines from across the world as well as exceptional examples of local cuisines, street food favourites, and traditional specialities.

However, due to the travel restrictions and inconvenience of long distances, people tend to find Asian food in their local areas. Many local Asian restaurants, especially Chinese restaurants, prefer to change their recipes to fit the taste of local residents. For example, in the United Kingdom or in the United States, people like to try sour and sweet Chinese food, but most kind of this type is not traditional Chinese food, only an improved version. If you never tried authentic Chinese food, you may find it delicious. But after you go to a Sichuan (a province of China) restaurant and taste some spicy food, then you will have a whole new understanding of Chinese food. Sichuan food and Guangdong food are always the first choices for Chinese people.

Finding a local authentic Chinese or any other Asian restaurant is not an easy thing unless you have some Asian friends for recommendations. You may think to search on food delivery platforms, but most apps are targeting local people, and not to mention it is a traditional restaurant or a modified one. Thus, an Asian food targeting platform is quite important for Asian food lovers.

If you live in the US, Canada, Australia, New Zealand, the UK, France or Italy, you are lucky to find an app called HungryPanda. The company was founded in 2017 to target all authentic Chinese restaurants for overseas Chinese, then expanded with more Asian restaurants. Their English slogan ‘Asian cuisine with the taste of home’ demonstrates their aspirations for traditional and authentic Asian food.

Starting from overseas Chinese customers, they only provided Chinese versions for four years. In June 2021, HungryPanda officially launched its English version to target the local residents. Not like Deliveroo, Just Eat or Uber Eats, all dishes of every restaurant have clear photos and ingredients, even you have no idea about Asian food, you can easily find your favourites from the pictures and materials provided. HungryPanda also mentions that all their partnered restaurants are the most popular Asian restaurants for Chinese, making their food different from the modified Chinese food restaurants. Until now, HungryPanda has expanded into ten countries and has partnered with more than 30,000 restaurants. With such a large base, customers can easily find good Asian restaurants and make up their regret that they cannot go to Asian countries to taste the local food at present.

In many cities, the company also provides collection services with certain discounts. Customers make orders online and collect their food from the restaurant. Through this method, customers will have a 10-20 per cent discount, and enjoy their food at home without the service fee.

Besides the basic food delivery service, HungryPanda is working on fresh grocery services, people do not need to go to the oriental supermarket, just order online with more selections. The company is committed to providing a premium food delivery service and establish a bridge for customers to understand the special charm of Asian gastronomy and culture.

Saqib Malik

Saqib Malik is a Digital Marketing Expert. He made a huge name for himself with his skills in digital marketing in the music and film industry; and in 2019 he founded Prestige Perfections, working with many elite artists, celebrities, movies and labels. He is also the owner of the news portal Clout News.