How to build a brand from scratch on Instagram

How to build a brand from scratch on Instagram

Building a brand from scratch on Instagram involves more than just creating an account and posting. It’s about creating a unique identity and strategically using the platform’s features to grow your presence.

Building a brand from scratch on Instagram involves more than just creating an account and posting pictures. It’s about creating a unique identity, engaging with your audience, and strategically using the platform’s features to grow your presence. Here’s a comprehensive guide on how to build a brand on Instagram, with a special focus on the role of powerlikes in enhancing your visibility.

Building a brand from scratch on Instagram

 1. Define Your Brand Identity

The first step in building a brand on Instagram is defining your brand identity. This includes understanding your brand’s mission, vision, values, and the unique value proposition you offer to your customers. Your brand identity will guide the content you create, the aesthetics of your posts, and how you communicate with your audience.

Choose a consistent color scheme, font style, and logo that reflects your brand’s personality. Your Instagram feed should look cohesive when someone views your profile.

Don’t forget Brand Voice. Decide on the tone of voice you will use in your captions, comments, and direct messages. Whether it’s professional, casual, funny, or inspirational, make sure it aligns with your brand identity.

 2. Understand Your Audience

Knowing your target audience is crucial for creating relevant content. Understand their interests, challenges, and Instagram habits. Use Instagram Insights (available on business accounts) to analyze your followers’ demographics and engagement patterns.

Engage with Your Audience! Respond to comments, messages, and engage with your followers’ content. Building a community around your brand encourages loyalty and word-of-mouth referrals.

 3. Take your content seriously

Content is king on Instagram. High-quality, engaging, and valuable content will attract followers and keep them engaged.

– Content Plan is absolutely essential! Develop a content calendar to plan your posts, stories, reels, and IGTV videos. Ensure your content is varied and aligns with your brand identity.

– Value-Driven Content can work wonders for building your brand presence. Share tips, insights, and stories that add value to your audience. This could include how-to guides, behind-the-scenes looks, or user-generated content.

 4. Utilize Powerlikes

Powerlikes are likes received from highly influential Instagram accounts, which can significantly boost the visibility of your posts. When a post receives powerlikes, it signals to the Instagram algorithm that the content is engaging and valuable, potentially increasing its reach and visibility on the platform and Explore page. Some authentic powerlikes service providers like also provide free likes trial for having a better understanding and working of the powerlikes.

– Strategic Use: Use powerlikes judiciously and in combination with high-quality content. Overreliance on powerlikes without valuable content can lead to a hollow growth in followers without engagement.

– Authentic Growth: Focus on building genuine engagement and community around your brand. Powerlikes should complement, not replace, authentic marketing strategies.

Note: always beware of the fake or low quality like providers. Such providers can put your account at risk of banning.

 5. Leverage Instagram Stories and Highlights

Instagram Stories offer a dynamic way to engage with your audience through ephemeral content. Highlights allow you to permanently store and show your best stories on your profile.

Use Highlights for Brand Storytelling, Organize your stories into Highlights to tell your brand story, showcase products, share testimonials, or offer tutorials. This helps new followers quickly understand what your brand is about.

 6. Optimize Your Profile for Search

With Instagram’s search functionality, users can find profiles, hashtags, and places. Optimizing your profile can increase your discoverability.

– Username and Bio: Include relevant keywords in your username and bio that potential followers might use to search for content related to your brand.

 7. Use Instagram Shopping

If you’re selling products, Instagram Shopping can provide a seamless shopping experience. Tag products in your posts and stories, allowing users to purchase without leaving the app.

– Product Teasers: Share posts or stories featuring new products with direct links to your Instagram shop.

– Exclusive Offers: Encourage followers to check out your Instagram shop by offering exclusive promotions or sneak peeks at new products.

 8. Monitor Analytics

Use Instagram Insights to monitor the performance of your content and understand your audience better. This data is crucial for refining your content strategy and improving engagement.

Track likes, comments, saves, and shares to see what content resonates most with your audience.

Analyze follower growth trends to understand the impact of your marketing efforts. Adjust your strategies based on what’s working and what’s not.


Building a brand on Instagram from scratch requires a strategic approach that combines understanding your brand and audience, creating high-quality content, engaging with your community, and wisely using the platform’s features, including powerlikes. Remember, consistency and authenticity are key to building a loyal following and establishing a strong brand presence on Instagram.

A successful brand on Instagram is a dynamic and ongoing process. Refine your strategies basis the feedback. By incorporating these unique points into your Instagram branding strategy, you can enhance your brand’s visibility and achieve your marketing objectives on the platform.

Brand Buzz

error: Content is protected !!