Historic Geneva Announcement Introduces a Comprehensive Framework for Global Unity
On 18 February 2026, an important international gathering at the iconic Palais des Nations marked the introduction of an ambitious global peace framework led by UNDSMA. Hosted inside Press Conference Room 10 of the former League of Nations building, the announcement carried both symbolic and strategic significance. The venue, long associated with diplomacy and multilateral cooperation, provided an appropriate setting for presenting a vision that seeks to strengthen global harmony through education, sport, culture, and artistic collaboration.
UNDSMA functions as an official foundation and movement of iHolding Group LLP, with a mission focused on encouraging peace, goodwill, and learning through structured international engagement. The initiatives unveiled in Geneva are aligned under the SAMEvision™ Network, an integrated platform designed to connect diverse sectors and communities under one coordinated strategy for youth empowerment and intercultural dialogue.
A central highlight of the event was the formal recognition of Kirsan Ilyumzhinov as Chief Patron of Chess for Peace. Known globally for his tenure as President of FIDE and as the former President of the Republic of Kalmykia, Mr. Ilyumzhinov has long supported the expansion of chess into schools and developing nations. His advocacy has consistently emphasized chess as more than a competitive pursuit, positioning it as a discipline that strengthens logical thinking, patience, and constructive communication among young people from different cultural backgrounds. His appointment reinforces the initiative’s commitment to using intellectual sport as a bridge between nations.
The gathering also acknowledged Alain Khoueiry as Chairman of UNDSMA and the driving force behind the SAMEvision™ concept. His leadership promotes a proactive model of peacebuilding that encourages participation through structured programs rather than symbolic gestures. By integrating multiple industries into one collaborative ecosystem, the framework seeks to create sustained global impact.
At the forefront of this movement is Chess for Peace, which will introduce organized chess education programs across various countries, coordinate international youth tournaments, and foster mentorship networks that connect experienced players with emerging talent. The initiative promotes strategic thinking and respectful competition, reinforcing the idea that shared intellectual challenges can cultivate understanding and mutual respect beyond political and cultural differences.
The SAMEvision™ structure also incorporates a wide range of complementary initiatives. Fashion City and Design World focus on sustainable creativity and cross cultural artistic exchange. RaceWorld™ showcases international cooperation in motorsport and engineering innovation, supported by the symbolic Champions for Peace RaceWorld™ Rally. The World Peace Awards will honor individuals contributing to humanitarian and cultural progress, while World Peace Concerts aim to unite audiences through music. Additional platforms such as The Legends Tour and the Culture for Peace Tour are designed to encourage mentorship, celebrate heritage, and strengthen international artistic collaboration.
Together, these initiatives present a holistic approach to global peacebuilding. By combining intellectual engagement, cultural exchange, artistic expression, and youth mentorship, the framework introduced in Geneva represents a forward looking commitment to nurturing unity through shared experiences and collective participation across continents.
