Victoria Kennedy Performs at the 2026 Davos Communications Summit Gala After Earning Silver for Victorious PR
Key Takeaways
- Victoria Kennedy performed “Time to Say Goodbye” during the 2026 Davos Communications Summit and Awards at the WCFA-hosted gala dinner on April 23.
- Victoria Kennedy also delivered the opening keynote, joined a summit panel, and earned silver for Victorious PR in the Communications in the Age of Crypto category.
- WCFA President Maxim Behar featured Victoria Kennedy’s singing alongside her communications work, recognizing delegates for the full scope of their careers.
When the 2026 Davos Communications Awards took place on April 23, the room at the Davos Congress Center turned toward Victoria Kennedy. Her rendition of “Time to Say Goodbye” resonated through the gala dinner, a song most closely associated with Andrea Bocelli, an artist Victoria has performed alongside at the MGM Grand Garden Arena. For Victoria, founder and CEO of Victorious PR, the performance reflected a principle she has built her career around. The career and the passion can occupy the same stage, and refusing to choose between them is what has produced the most distinct moments of her life.
The summit and its awards are presided over by WCFA President Maxim Behar, who has built the Davos program into one of the most respected gatherings in global communications. Behar founded M3 Communications Group in Sofia in 1994 and grew it into one of Eastern Europe’s leading PR firms before serving as President of ICCO and being inducted into the Global PR Hall of Fame in London. When Victoria performs, she elevates the room he has built.
A Voice Shaped by World Stages
Victoria’s path to Davos began long before she founded Victorious PR, through a career as a classical crossover vocalist performing across Europe and on major international stages.
She has sung at the Vatican’s Pontifical Academy of Sciences for the World Changers Summit, at the UK Houses of Parliament and the Guildhall during the Global Wealth Conference, and at the Dolby Theatre in Los Angeles. Her more recent single “O Mio Babbino Caro” reached number one on the iTunes Classical Chart within twenty-four hours of release.
Victoria has always viewed her singing and her business as two expressions of the same drive. Both require the same preparation and the same instinct for reading a room. Whether she is helping a founder craft a media strategy or delivering an aria to a hall of senior PR leaders in the Swiss Alps, the work asks the same thing of her. Show up fully, and let the performance carry the message.
More Than a Performance
Victoria’s involvement at Davos extended well beyond the gala. On the morning of April 23, she delivered the keynote address that opened the conference, titled “Be Your Own Publicist: Why 2026 Is the Year PR Leaders Must Step Into Their Own Spotlight.” She shared the speaker slate that day with Lord Evans of Sealand from the House of Lords, Paul Holmes of PRovoke Media, and Johna Burke of AMEC. Later, she joined a panel discussion on authentic brand storytelling in a media landscape under pressure from synthetic content and evolving trust dynamics.
By the end of the week, Victorious PR had also taken home silver in the Communications in the Age of Crypto category at the 2026 Davos Communications Awards. The 2026 edition spanned fifty categories and drew more than 110 entries from over 25 countries across five continents, placing the silver win on a roster that included senior communications leaders from UEFA, CERN, RepTrak, and Muck Rack.
It was the performance that lingered. “Don’t ever let them tell you that you can’t have both,” Victoria shared after the event. “The career and the passion. The artistry and the business. I am living proof that you can have both. I think being authentically myself has opened up the doors for me and enabled me to inspire others to show up authentically as themselves. When you shine, you give others the permission to shine as well.”
Why Davos Recognized Both Sides of Her Career
Behar’s willingness to feature Victoria as both a keynote speaker and a performer reflects the summit’s broader philosophy. The communicators worth featuring rarely fit a single category.
Victoria runs an agency that has worked with founders across industries, holds memberships in the Rolling Stone Culture Council and the Fast Company Executive Board, and has placed clients in publications including Forbes, Entrepreneur, and Business Insider. She also holds the title of the world’s number one classical artist and has charted in multiple countries. The Davos program made room for both identities.
The invitations continue to follow. Victoria recently performed at the 31st Global Family Office Investment Summit in Miami and now moves into a full summer calendar of international appearances, including the next Family Office event taking place in June at Lake Como, Italy. For a singer who has opened for Enrique Iglesias at the House of Blues and been praised by Renée Fleming, each new stage adds another chapter to a career defined by range.
When delegates reflect on those days in Davos, many will remember the moment the room went still and a single voice carried “Time to Say Goodbye” as the gala closed. The week had been spent debating AI and the future of trust in storytelling. The closing argument was sung.
About Victoria Kennedy
Victoria Kennedy, CEO of Victorious PR, is an award-winning classical crossover singer who has performed for ambassadors, lords, and dignitaries in such prestigious locations as at the Vatican and at the House of Commons and Guildhall in London. Her newest song, “O Mio Babbino Caro,” went straight to #1 on the iTunes Classical Charts within just 24 hours of the release. She has been called ‘Singing Magic’ by Las Vegas Seven Magazine and has been applauded by the likes of Renee Fleming. She has opened for Enrique Iglesias at the House of Blues and sung for Forbes Netherlands and Forbes Monaco events. Find out more about her at victoriakennedymusic.com
