Visibility is essential if your company operates in multiple locations. Before going to a store, café, or office, the majority of individuals look for goods and services online. Google My Business (GMB) is essential for increasing the visibility of your company. You may boost local visibility and establish credibility by running several locations on GMB.
To increase their consumer base, many business owners are curious about how to add more than one location to Google My Business. Adding and managing all of your locations on Google My Business is explained in this guide.
Why Add Multiple Locations?
Each location has an opportunity to show up when people search for you in that area if you list them all on Google My Business. Consider a chain of pizza restaurants; each one may appear in searches for that location. This means that you are more likely to be seen, that you appear authentic, and that you draw clients in the area.
Using Google My Business to manage several locations guarantees uniform branding across branches and makes it easier to update information like phone numbers, hours, and special offers.
Step 1: Sign In to Google Business Profile
First, use the Google account linked to your company to access Google Business Profile Manager. You can see any locations you’ve previously listed on your dashboard after doing this.
Step 2: Include an Additional Site
- Click “Add Business.”
- If adding a single business, select Add Single Business; if adding multiple businesses at once, select Import Businesses.
- Enter the company name, address, phone number, and website.
Google will make a guess as to what you’re adding if a location is already listed. Select the appropriate one and assert it.
Step 3: Upload Several Locations in Bulk
Have a lot of places? Bulk uploading speeds up the process. Here’s how:
- Download the Google template (in CSV format).
- Enter the details for each place, such as name, address, and business type.
- The file should be uploaded back to your dashboard.
- Google will add them all after reviewing it.
Step 4: Confirm Every Location
Google needs proof of your location to make sure your company is legit. Usually, they send a coded postcard to your address.
You can occasionally use a phone call, email, or video chat to prove your location. To appear in searches and on Google Maps, each location must be verified.
Step 5: Make Every Listing Look Great
Optimize your listings for optimal visibility when they go live. Here’s how:
- Make sure that all of your ads use the same logos and descriptions.
- Share images of your shop’s front and inside, along with the products you sell.
- Make sure your hours are current, taking into account holidays and any other days off that may be relevant.
- Always respond to reviews left by customers.
Each listing should represent its local identity, even if all of your locations are owned by the same company.
Step 6: Centrally Manage Every Location
You may manage all of your locations with Google from a single location. To assist with managing updates, reviews, and special offers, you can give your staff various tasks to do. If your business has several sites, you may keep things efficient by grouping them by region.
Benefits of Listing Multiple Locations
- Improved Local SEO: When customers look for items nearby, each location may show up.
- Consumers Have Greater Trust in You: Listings with positive ratings and images receive more views.
- Saves Time: All of your locations can have their contents changed at once.
- More Action: Customers have more opportunities to get in touch when there are additional sites.
Things to Be Aware of
- Don’t call your company by slightly different names anywhere.
- Don’t forget to verify new locations.
- Update or delete closed locations.
- React to consumer reviews as soon as possible.
Avoid clear of these mistakes to keep your business and clients happy.
In conclusion
Adding addresses is only one aspect of listing all of your locations on Google My Business. No matter where you are, it’s about gaining recognition, gaining credibility, and growing your company. Setting up and improving your listings helps clients identify the best and closest spot to visit, regardless of how many sites you have or how large your chain is.
Organize your Google My Business profile. You can stay ahead of the competition, draw in new clients, and increase brand awareness.